Learning from Alumni: Using Social Media for Networking, Professional Development, and Curriculum Enhancement. Kryder, L. In Proceedings of the 76 th Annual Convention of the Association for Business Communication, Montreal, 2011. 00000
Learning from Alumni: Using Social Media for Networking, Professional Development, and Curriculum Enhancement [pdf]Paper  abstract   bibtex   
Informational interviews with business communication alumni, facilitated by social media LinkedIn, have benefited students and the instructor in several ways. I n capstone classes for the Professional Writing minor/Business Communication emphasis , students first review e portfolios created by business communication alumni. Then, using LinkedIn for alumni contact and profile data for interview questions, the students write to request an interview. Students establish their own LinkedIn profile to present themselves as young profession als and begin to develop a professional network. Benefits from the interviews include an expanded network for graduating seniors, realistic internship and first - job advice, and affirmation of professional writing practices in the workplace. Students asser t that they learned from, and enjoyed, this assignment; more than half of the 2011 students intend to keep in contact with the alumni. Findings from these network - facilitated interviews have assisted in curriculum enhancement for the advanced capstone and entry - level business communication courses.

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