Social Mechanics: An Empirically Grounded Science of Social Media. Lerman, K., Hogg, T., Galstyan, A., & Ver Steeg, G. In The Future of Social Web workshop, ICWSM-11, 2011.
Social Mechanics: An Empirically Grounded Science of Social Media [link]Paper  bibtex   
@inproceedings {Lerman2011,
	title = {Social Mechanics: An Empirically Grounded Science of Social Media},
	booktitle = {The Future of Social Web workshop},
	year = {2011},
	address = {ICWSM-11},
	urlpaper = {http://grupoweb.upf.edu/fosw2011/program.html},
	author = {Lerman, Kristina and Tad Hogg and Aram Galstyan and Greg {Ver Steeg}}
}

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