The Oprah Effect - How Soft News Helps Inattentive Citizens Vote Consistently. Baum, A, M., Jamison, & S, A. The Journal of Politics, 68:946--959, 2006.
bibtex   
@article{ BaumJamison-2006-aa,
  author = {Baum, Matthew A and Jamison, Angela S},
  journal = {The Journal of Politics},
  pages = {946--959},
  title = {The Oprah Effect - How Soft News Helps Inattentive Citizens Vote Consistently},
  volume = {68},
  year = {2006}
}

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