Data Analytics (DA), Definition. Craig, S.
Data Analytics (DA), Definition [link]Paper  bibtex   
@misc{craig_data_nodate,
	title = {Data {Analytics} ({DA}), {Definition}},
	url = {http://searchdatamanagement.techtarget.com/definition/data-analytics},
	urldate = {2018-05-11TZ},
	author = {Craig, Stedman}
}

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