Gamification: designing for motivation. Deterding, S. Interactions, 19(4):14–17, July, 2012.
Gamification: designing for motivation [link]Paper  doi  bibtex   
@article{deterding_gamification_2012,
	title = {Gamification: designing for motivation},
	volume = {19},
	issn = {1072-5520, 1558-3449},
	shorttitle = {Gamification},
	url = {https://dl.acm.org/doi/10.1145/2212877.2212883},
	doi = {10.1145/2212877.2212883},
	language = {en},
	number = {4},
	urldate = {2020-10-20},
	journal = {Interactions},
	author = {Deterding, Sebastian},
	month = jul,
	year = {2012},
	pages = {14--17}
}

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