DMA model: Understanding digital marketing adoption and implementation by Islamic tourism organizations. El-Gohary, H. & Eid, R. Tourism Analysis, 2012.
DMA model: Understanding digital marketing adoption and implementation by Islamic tourism organizations [link]Paper  bibtex   
@article{el-gohary_dma_2012,
	title = {{DMA} model: {Understanding} digital marketing adoption and implementation by {Islamic} tourism organizations},
	url = {https://www.ingentaconnect.com/content/cog/ta/2012/00000017/00000004/art00009},
	journal = {Tourism Analysis},
	author = {El-Gohary, H. and Eid, R.},
	year = {2012},
	keywords = {Coldigiculture, Digital Culture, Zotero Collection}
}
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