Choosing the Right Pond - Human Behavior and the Quest for Status. Frank, R. H. Oxford University Press, Oxford, UK, 1987.
bibtex   
@book{ Frank1987,
  address = {Oxford, UK},
  author = {Frank, Robert H.},
  publisher = {Oxford University Press},
  title = {Choosing the Right Pond - Human Behavior and the Quest for Status},
  year = {1987}
}
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