@incollection{ GerschM.GoekeC.SundermeierJ‥2014,
  author = {{Gersch, M., Goeke, C., Sundermeier, J.}},
  title = {Die Geschäftssystementwicklung in der Vormarktphase.},
  publisher = {forthcoming},
  editor = {{Kollmann T. et al.}},
  booktitle = {Entrepreneurial Marketing},
  year = {2014},
  address = {Wiesbaden}
}

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