Perspectives from behavioral economics to analyzing game design patterns: loss aversion in social games. Hamari, J.
abstract   bibtex   
In this paper we show through examples from social games as to how theories and hypotheses from behavioral economics can explain the (un)wanted effects from certain game design patterns that have especially been utilized in social games. We propose that game design pattern literature and game design in general could greatly benefit from taking into account the theories that explain why the mechanics work. We exemplify this by presenting how behavioral economic biases related to the loss averse tendency of decision makers could explain the effects arising from some of the core game mechanics in social games. Loss aversion is one of the cornerstones of behavioral economics and prospect theory.
@article{hamari_perspectives_nodate,
	title = {Perspectives from behavioral economics to analyzing game design patterns: loss aversion in social games},
	abstract = {In this paper we show through examples from social games as to how theories and hypotheses from behavioral economics can explain the (un)wanted effects from certain game design patterns that have especially been utilized in social games. We propose that game design pattern literature and game design in general could greatly benefit from taking into account the theories that explain why the mechanics work. We exemplify this by presenting how behavioral economic biases related to the loss averse tendency of decision makers could explain the effects arising from some of the core game mechanics in social games. Loss aversion is one of the cornerstones of behavioral economics and prospect theory.},
	language = {en},
	author = {Hamari, Juho},
	pages = {6}
}
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