Data Storytelling Using visualization to share the human impact of numbers. MacKinlay, J., Kosara, R, & Wallace, M Technical Report Tableau Software.
bibtex   
@techreport{MacKinlay,
author = {MacKinlay, J.D. and Kosara, R and Wallace, M},
file = {:C$\backslash$:/Data/Mendeley Desktop/whitepaper\_datastorytelling.pdf:pdf},
institution = {Tableau Software},
title = {{Data Storytelling Using visualization to share the human impact of numbers}}
}

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