Using Survey Research to Determine the Effects of a Campaign. Schönbach, K. In Klingemann, H.D. and Römmele, A., editors, Public Information Campaigns & Opinion Research. Sage, London, 2002.
bibtex   
@incollection{ Schonbach2002,
  address = {London},
  author = {Schönbach, Klaus},
  booktitle = {Public Information Campaigns & Opinion Research},
  editor = {Klingemann, Hans-Dieter and Römmele, Andrea},
  publisher = {Sage},
  title = {Using Survey Research to Determine the Effects of a Campaign},
  year = {2002}
}
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