Management Fashion, Lifecycles, Triggers, and Collective Learning Processes. Abrahamson, E. and Fairchild, G. Administrative Science Quarterly, 44:708--740, 1999.
bibtex   
@article{abrahamson_management_1999,
	title = {Management {Fashion}, {Lifecycles}, {Triggers}, and {Collective} {Learning} {Processes}},
	volume = {44},
	journal = {Administrative Science Quarterly},
	author = {Abrahamson, E. and Fairchild, G.},
	year = {1999},
	pages = {708--740}
}
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