Optimal Delivery of Sponsored Search Advertisements Subject to Budget Constraints. Abrams, Z., Mendelevitch, O., & Tomlin, J. In acmec07, pages 272–278, San Diego, California, 2007.
bibtex   
@inproceedings{tomlin:ec2007,
  author =       "{Zo\"{e}} Abrams and Ofer Mendelevitch and John Tomlin",
  title =        "Optimal Delivery of Sponsored Search Advertisements
                  Subject to Budget Constraints",
  booktitle =    acmec07,
  pages =        "272--278",
  address = {San Diego, California},
  year =         2007
}

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