Media attention and public perceptions of cancer and eastern equine encephalitis. Ackerson, L. K & Viswanath, K. Journal of community health, 35(4):409–416, August, 2010.
doi  abstract   bibtex   
Previous research has found that members of the public have a skewed sense of health risk. The purpose of this research was to investigate how mass media use influences perceptions of threat from cancer and eastern equine encephalitis (EEE). Investigators performed a media content analysis of 253 health-related articles from 11 Massachusetts newspapers, then used logistic regression to analyze responses to a health communication survey of 613 Massachusetts adults. A greater proportion of cancer articles compared to those about EEE mentioned progress in combating the disease (61.0% vs. 16.2%, P \textless 0.0001), while a greater proportion of EEE articles mentioned new incidents of illness (35.4%, vs. 4.6% P \textless 0.0001). Over half of all respondents perceived EEE as an equal or greater threat than cancer. Paying a lot of attention to health media was related to higher odds of perceiving EEE as a threat (OR 2.14; 95% CI 1.03-4.45), and of perceiving EEE as a threat compared to cancer (OR 2.18; 95% CI 1.24-3.84). Media treatment of health stories that emphasize the novelty and unpredictability of EEE compared to cancer may lead to distorted perceptions of threat among news consumers.
@article{ackerson_media_2010,
	title = {Media attention and public perceptions of cancer and eastern equine encephalitis.},
	volume = {35},
	doi = {10.1007/s10900-010-9257-2},
	abstract = {Previous research has found that members of the public have a skewed sense of health  risk. The purpose of this research was to investigate how mass media use influences perceptions of threat from cancer and eastern equine encephalitis (EEE). Investigators performed a media content analysis of 253 health-related articles from 11 Massachusetts newspapers, then used logistic regression to analyze responses to a health communication survey of 613 Massachusetts adults. A greater proportion of cancer articles compared to those about EEE mentioned progress in combating the disease (61.0\% vs. 16.2\%, P {\textless} 0.0001), while a greater proportion of EEE articles mentioned new incidents of illness (35.4\%, vs. 4.6\% P {\textless} 0.0001). Over half of all respondents perceived EEE as an equal or greater threat than cancer. Paying a lot of attention to health media was related to higher odds of perceiving EEE as a threat (OR 2.14; 95\% CI 1.03-4.45), and of perceiving EEE as a threat compared to cancer (OR 2.18; 95\% CI 1.24-3.84). Media treatment of health stories that emphasize the novelty and unpredictability of EEE compared to cancer may lead to distorted perceptions of threat among news consumers.},
	number = {4},
	journal = {Journal of community health},
	author = {Ackerson, Leland K and Viswanath, Kasisomayajula},
	month = aug,
	year = {2010},
	keywords = {Adolescent, Adult, Encephalomyelitis, Eastern Equine, Equine-Assisted Therapy, Female, Humans, Logistic Models, Male, Mass Media, Massachusetts, Middle Aged, Neoplasms, Newspapers as Topic, Perception, Public Opinion, Risk, Young Adult, epidemiology, statistics \& numerical data, therapy},
	pages = {409--416},
}

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