@inproceedings{ dblp4387011,
  title = {A Framework for the Optimizing of WWW Advertising},
  author = {Charu C. Aggarwal and Joel L. Wolf and Philip S. Yu},
  author_short = {Aggarwal, C. C. and Wolf, J. L. and Yu, P. S.},
  bibtype = {inproceedings},
  type = {inproceedings},
  year = {1998},
  key = {dblp4387011},
  id = {dblp4387011},
  biburl = {http://www.dblp.org/rec/bibtex/conf/ifip/AggarwalWY98},
  url = {http://dx.doi.org/10.1007/BFb0053397},
  conference = {Trends in Distributed Systems for Electronic Commerce},
  pages = {1-10},
  text = {Trends in Distributed Systems for Electronic Commerce 1998:1-10},
  booktitle = {Proceedings of Trends in Distributed Systems for Electronic Commerce}
}

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