@article{agrawal_emotional_2010,
	title = {Emotional {Compatibility} and the {Effectiveness} of {Antidrinking} {Messages}: {A} {Defensive} {Processing} {Perspective} on {Shame} and {Guilt}},
	volume = {47},
	issn = {0022-2437, 1547-7193},
	shorttitle = {Emotional {Compatibility} and the {Effectiveness} of {Antidrinking} {Messages}},
	url = {http://journals.sagepub.com/doi/10.1509/jmkr.47.2.263},
	doi = {10.1509/jmkr.47.2.263},
	language = {en},
	number = {2},
	urldate = {2020-04-01},
	journal = {Journal of Marketing Research},
	author = {Agrawal, Nidhi and Duhachek, Adam},
	month = apr,
	year = {2010},
	pages = {263--273},
}

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