@article{jimenez2023percepcion,
  title={La percepción de marca en los centros de fitness: Una comparativa según el modelo premium y low-cost (Brand perception in fitness centers: A comparison according to the premium and low-cost model)},
  author={Alguacil-Jiménez, Mario and García-Fernández, Jerónimo and Calabuig, Ferran and Valcarce-Torrente, Manel},
  journal={Retos},
  volume={50},
  pages={746--760},
  year={2023},
  url={https://recyt.fecyt.es/index.php/retos/article/view/100050},
  doi={10.47197/retos.v50.100050},
  bibbase_note = {<span style="color: green">(SCOPUS Q3).</span>},
}

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