The capitalist composition of organic: The potential of markets in fulfilling the promise of organic agriculture. Allen, P. & Kovach, M. Agriculture and Human Values, 17(3):221--232, September, 2000.
The capitalist composition of organic: The potential of markets in fulfilling the promise of organic agriculture [link]Paper  doi  abstract   bibtex   
Observers of agriculture and the environment have noted the recent remarkable growth ofthe organic products industry. Is it possible for thisgrowth in the organics market to contribute toprogressive environmental and social goals? From theperspective of green consumerism, the organics marketis a powerful engine for positive change because itpromotes greater environmental awareness andresponsibility among producers and consumers alike.Given its environmental benefits and its ability touse and alter capitalist markets, organic agricultureis currently a positive force for environmentalism.Still, there are contradictions between organic idealsand practice – e.g., the reductionism of organicstandards, the limitations of private organiccertification, and the widespread practice ofinput-substitution – that emerge through thedynamics of the capitalist market. As the marketmatures, these contradictions will increasinglyundermine the very environmental benefits that are thefoundation of organic agriculture. Fundamental change, therefore, is not likely to occur through the market alone. There are ways, however, that the organics market could contribute to a broader movement leading to collective action. For instance, the organics market tends to undermine commodity fetishism in the agrifood system, thereby strengthening civil society. In addition, the market provides space and resources for social movement activity, such as in the struggleover the National Organic Standards.
@article{allen_capitalist_2000,
	title = {The capitalist composition of organic: {The} potential of markets in fulfilling the promise of organic agriculture},
	volume = {17},
	issn = {0889-048X, 1572-8366},
	shorttitle = {The capitalist composition of organic},
	url = {http://link.springer.com/article/10.1023/A%3A1007640506965},
	doi = {10.1023/A:1007640506965},
	abstract = {Observers of agriculture and the environment have noted the recent remarkable growth ofthe organic products industry. Is it possible for thisgrowth in the organics market to contribute toprogressive environmental and social goals? From theperspective of green consumerism, the organics marketis a powerful engine for positive change because itpromotes greater environmental awareness andresponsibility among producers and consumers alike.Given its environmental benefits and its ability touse and alter capitalist markets, organic agricultureis currently a positive force for environmentalism.Still, there are contradictions between organic idealsand practice – e.g., the reductionism of organicstandards, the limitations of private organiccertification, and the widespread practice ofinput-substitution – that emerge through thedynamics of the capitalist market. As the marketmatures, these contradictions will increasinglyundermine the very environmental benefits that are thefoundation of organic agriculture. Fundamental change, therefore, is not likely to occur through the market alone. There are ways, however, that the organics market could contribute to a broader movement leading to collective action. For instance, the organics market tends to undermine commodity fetishism in the agrifood system, thereby strengthening civil society. In addition, the market provides space and resources for social movement activity, such as in the struggleover the National Organic Standards.},
	language = {en},
	number = {3},
	urldate = {2016-06-23TZ},
	journal = {Agriculture and Human Values},
	author = {Allen, Patricia and Kovach, Martin},
	month = sep,
	year = {2000},
	keywords = {Agricultural Economics, Commodity fetishism, Ecological soundness, Ethics, Evolutionary Biology, Green consumerism, History, Input substitution, National Organic Standards, Organic Agriculture, Organic agriculture growth, Organic agriculture – environmental benefits, Organic agriculture – scientific justification, Organic agriculture – social aspects, Organic certification, Organic farming, Organic industry – contradictions, Organic market, Organic practice, Organic standards – limitations, Social movements, Veterinary Medicine},
	pages = {221--232}
}

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