Party preferences in the digital age. Alvarez, R M., Levin, I., Mair, P., & Trechsel, A. Party Politics, 20(2):227–236, March, 2014. Publisher: SAGE PublicationsSage UK: London, EnglandPaper doi abstract bibtex Election campaigns in modern democracies are increasingly affected by the rise of Internet-based information and communication technologies. Here, one of the most significant developments concerns the rapidly spreading ‘voting advice applications’ (VAAs). VAAs help online users to find their parties by matching a series of party positions with the positions taken up by the users themselves. This article analyses whether such tailor-made campaign information affects the party preferences of voters. It hypothesizes that the impact of the VAA-produced information is dependent on the ‘representative deficit', a concept which captures the part of political preferences of a user that are not reflected by any party in the political system. The empirical analysis is conducted using a dataset stemming from users of the ‘EU Profiler', a VAA produced for the 2009 European Parliamentary elections campaign. We find that less than one out of five users matches best with her initially preferred party. While a large majo...
@article{alvarez_party_2014,
title = {Party preferences in the digital age},
volume = {20},
issn = {1354-0688},
url = {http://journals.sagepub.com/doi/10.1177/1354068813519960},
doi = {10.1177/1354068813519960},
abstract = {Election campaigns in modern democracies are increasingly affected by the rise of Internet-based information and communication technologies. Here, one of the most significant developments concerns the rapidly spreading ‘voting advice applications’ (VAAs). VAAs help online users to find their parties by matching a series of party positions with the positions taken up by the users themselves. This article analyses whether such tailor-made campaign information affects the party preferences of voters. It hypothesizes that the impact of the VAA-produced information is dependent on the ‘representative deficit', a concept which captures the part of political preferences of a user that are not reflected by any party in the political system. The empirical analysis is conducted using a dataset stemming from users of the ‘EU Profiler', a VAA produced for the 2009 European Parliamentary elections campaign. We find that less than one out of five users matches best with her initially preferred party. While a large majo...},
number = {2},
urldate = {2018-12-13},
journal = {Party Politics},
author = {Alvarez, R Michael and Levin, Ines and Mair, Peter and Trechsel, Alexander},
month = mar,
year = {2014},
note = {Publisher: SAGE PublicationsSage UK: London, England},
keywords = {Internet, election campaigns, party preferences, representation, voting advice applications},
pages = {227--236},
}
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