Constructing Mystery: Empirical Matters in Theory Development. Alvesson, M. & Kärreman, D. Academy of Management Review, 32(4):1265–1281, October, 2007.
Constructing Mystery: Empirical Matters in Theory Development [link]Paper  doi  abstract   bibtex   
We outline a research methodology developed around two basic elements: the active discovery and/or creation of mysteries and the subsequent solving of the mysteries. A key element is the reflexive opening up of established theory and vocabulary through a systematic search for deviations from what would be expected, given established wisdom, in empirical contexts. "Data" are seen as an inspiration for critical dialogues between theoretical frameworks and empirical work.
@article{alvesson_constructing_2007,
	title = {Constructing {Mystery}: {Empirical} {Matters} in {Theory} {Development}},
	volume = {32},
	issn = {03637425},
	shorttitle = {Constructing {Mystery}},
	url = {http://search.ebscohost.com/login.aspx?direct=true&db=bth&AN=26586822&site=ehost-live},
	doi = {10.5465/AMR.2007.26586822},
	abstract = {We outline a research methodology developed around two basic elements: the active discovery and/or creation of mysteries and the subsequent solving of the mysteries. A key element is the reflexive opening up of established theory and vocabulary through a systematic search for deviations from what would be expected, given established wisdom, in empirical contexts. "Data" are seen as an inspiration for critical dialogues between theoretical frameworks and empirical work.},
	number = {4},
	urldate = {2018-06-03TZ},
	journal = {Academy of Management Review},
	author = {Alvesson, Mats and Kärreman, Dan},
	month = oct,
	year = {2007},
	keywords = {Empirical research, Management, Methodology, Problem solving, Theory, Theory \& practice},
	pages = {1265--1281}
}

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