@book{anderson_long_2008,
	address = {New York},
	title = {The {Long} {Tail}: {Why} the {Future} of {Business} {Is} {Selling} {Less} of {More}},
	abstract = {Chris Anderson shows how the future of commerce and culture isn't in hits, the high-volume head of a traditional demand curve, but in what used to be regarded as misses--the endlessly long tail of that same curve.},
	publisher = {Hachette Books},
	author = {Anderson, Chris},
	year = {2008},
	keywords = {business model (indicator), cultural and creative industries, entrepreneurship, innovation, methods},
}

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