Customer Education Increases Trust. Andreas B. Eisingerich & Simon J. Bell MIT Sloan Management Review, October, 2008. Paper abstract bibtex Service companies shouldn’t worry about teaching their customers too much.
@article{andreas_b._eisingerich_customer_2008,
title = {Customer {Education} {Increases} {Trust}},
url = {http://sloanreview.mit.edu/article/customer-education-increases-trust/},
abstract = {Service companies shouldn’t worry about teaching their customers too much.},
number = {Fall 2008},
journal = {MIT Sloan Management Review},
author = {{Andreas B. Eisingerich} and {Simon J. Bell}},
month = oct,
year = {2008}
}
Downloads: 0
{"_id":"SGAKZMeTGyjm5who5","bibbaseid":"andreasbeisingerich-simonjbell-customereducationincreasestrust-2008","downloads":0,"creationDate":"2017-12-28T15:54:44.359Z","title":"Customer Education Increases Trust","author_short":["Andreas B. Eisingerich","Simon J. Bell"],"year":2008,"bibtype":"article","biburl":"http://bibbase.org/zotero/nimdvir","bibdata":{"bibtype":"article","type":"article","title":"Customer Education Increases Trust","url":"http://sloanreview.mit.edu/article/customer-education-increases-trust/","abstract":"Service companies shouldn’t worry about teaching their customers too much.","number":"Fall 2008","journal":"MIT Sloan Management Review","author":[{"firstnames":[],"propositions":[],"lastnames":["Andreas B. Eisingerich"],"suffixes":[]},{"firstnames":[],"propositions":[],"lastnames":["Simon J. Bell"],"suffixes":[]}],"month":"October","year":"2008","bibtex":"@article{andreas_b._eisingerich_customer_2008,\n\ttitle = {Customer {Education} {Increases} {Trust}},\n\turl = {http://sloanreview.mit.edu/article/customer-education-increases-trust/},\n\tabstract = {Service companies shouldn’t worry about teaching their customers too much.},\n\tnumber = {Fall 2008},\n\tjournal = {MIT Sloan Management Review},\n\tauthor = {{Andreas B. Eisingerich} and {Simon J. Bell}},\n\tmonth = oct,\n\tyear = {2008}\n}\n\n","author_short":["Andreas B. Eisingerich","Simon J. Bell"],"key":"andreas_b._eisingerich_customer_2008","id":"andreas_b._eisingerich_customer_2008","bibbaseid":"andreasbeisingerich-simonjbell-customereducationincreasestrust-2008","role":"author","urls":{"Paper":"http://sloanreview.mit.edu/article/customer-education-increases-trust/"},"downloads":0,"html":""},"search_terms":["customer","education","increases","trust","andreas b. eisingerich","simon j. bell"],"keywords":[],"authorIDs":[],"dataSources":["ciBwinN9Eq8RkHS8Q"]}