Color Theory for Designers, Part 1: The Meaning of Color. January, 2010. ![Color Theory for Designers, Part 1: The Meaning of Color [link]](https://bibbase.org/img/filetypes/link.svg "link")
Paper abstract bibtex Color in design is very subjective. What evokes one reaction in one person may evoke a very different reaction in somone else. Sometimes this is due to personal preference, and other times due to cultural background. Color theory is a science in itself. Studying how colors affect different people, either individually or as a group, is something some people build their careers on. And there's a lot to it. Something as simple as changing the exact hue or saturation of a color can evoke a completely different feeling. Cultural differences mean that something that's happy and uplifting in one country can be depressing in another. This is the first in a three-part series on color theory. Here we'll discuss the meanings behind the different color families, and give some examples of how these colors are used (with a bit of analysis for each). In Part 2 we'll talk about how hue, chroma, value, saturation, tones, tints and shades affect the way we perceive colors. And in Part 3 we'll discuss how to create effective color palettes for your own designs.
@misc{_color_2010,
title = {Color {Theory} for {Designers}, {Part} 1: {The} {Meaning} of {Color}},
shorttitle = {Color {Theory} for {Designers}, {Part} 1},
url = {https://www.smashingmagazine.com/2010/01/color-theory-for-designers-part-1-the-meaning-of-color/},
abstract = {Color in design is very subjective. What evokes one reaction in one person may evoke a very different reaction in somone else. Sometimes this is due to personal preference, and other times due to cultural background. Color theory is a science in itself. Studying how colors affect different people, either individually or as a group, is something some people build their careers on. And there's a lot to it. Something as simple as changing the exact hue or saturation of a color can evoke a completely different feeling. Cultural differences mean that something that's happy and uplifting in one country can be depressing in another. This is the first in a three-part series on color theory. Here we'll discuss the meanings behind the different color families, and give some examples of how these colors are used (with a bit of analysis for each). In Part 2 we'll talk about how hue, chroma, value, saturation, tones, tints and shades affect the way we perceive colors. And in Part 3 we'll discuss how to create effective color palettes for your own designs.},
urldate = {2016-11-08},
journal = {Smashing Magazine},
month = jan,
year = {2010},
file = {Snapshot:/Users/baptiste/Library/Application Support/Zotero/Profiles/d9rq1atq.default/zotero/storage/VAQ2AWEB/color-theory-for-designers-part-1-the-meaning-of-color.html:text/html}
}
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