@article{45878f29b4ee405488c133a1c20bdaa2,
  title     = "Exploring killer ads: A terror management account of death in advertisements",
  abstract  = "Building on terror management theory, three experiments tested whether advertisements with a mortality reminder increase purchase intentions for products that provide an (un)important source of self-esteem. Study 1 tested the effects of mortality salience in advertisements (mortality reminder: yes vs. no) for art library and newspaper subscriptions. Study 2 used a 2 (mortality reminder: yes vs. no) × 2 (brand familiarity: low vs. high) between subjects design for newspaper subscriptions. Study 3 used a 2 (mortality reminder: yes vs. no) × 2 (product type: healthy vs. unhealthy) between subjects design for a beverage with importance of the product for consumers' self-esteem as a continuous moderator. Main dependent measures were mood; death-related thoughts; attitudes toward the ad; and purchase intentions. Across studies advertisements with a death reminder increased unconscious thoughts about death (Experiments 1-3), which, in turn, increased purchase intentions (Experiments 2 and 3). These effects occurred independent of mood, brand familiarity, product type, product relevance to self-esteem, and ad liking. Findings suggest that {"}

{"_id":"YLg79P9thMphNare8","bibbaseid":"anonymous-exploringkilleradsaterrormanagementaccountofdeathinadvertisements","downloads":0,"creationDate":"2017-10-10T08:05:28.523Z","title":"Exploring killer ads: A terror management account of death in advertisements","author_short":null,"year":null,"bibtype":"article","biburl":"https://raw.githubusercontent.com/KRRVU/website/master/publications/krr.bib","bibdata":{"bibtype":"article","type":"article","title":"Exploring killer ads: A terror management account of death in advertisements","abstract":"Building on terror management theory, three experiments tested whether advertisements with a mortality reminder increase purchase intentions for products that provide an (un)important source of self-esteem. Study 1 tested the effects of mortality salience in advertisements (mortality reminder: yes vs. no) for art library and newspaper subscriptions. Study 2 used a 2 (mortality reminder: yes vs. no) × 2 (brand familiarity: low vs. high) between subjects design for newspaper subscriptions. Study 3 used a 2 (mortality reminder: yes vs. no) × 2 (product type: healthy vs. unhealthy) between subjects design for a beverage with importance of the product for consumers' self-esteem as a continuous moderator. Main dependent measures were mood; death-related thoughts; attitudes toward the ad; and purchase intentions. Across studies advertisements with a death reminder increased unconscious thoughts about death (Experiments 1-3), which, in turn, increased purchase intentions (Experiments 2 and 3). These effects occurred independent of mood, brand familiarity, product type, product relevance to self-esteem, and ad liking. Findings suggest that ","bibtex":"@article{45878f29b4ee405488c133a1c20bdaa2,\n title = \"Exploring killer ads: A terror management account of death in advertisements\",\n abstract = \"Building on terror management theory, three experiments tested whether advertisements with a mortality reminder increase purchase intentions for products that provide an (un)important source of self-esteem. Study 1 tested the effects of mortality salience in advertisements (mortality reminder: yes vs. no) for art library and newspaper subscriptions. Study 2 used a 2 (mortality reminder: yes vs. no) × 2 (brand familiarity: low vs. high) between subjects design for newspaper subscriptions. Study 3 used a 2 (mortality reminder: yes vs. no) × 2 (product type: healthy vs. unhealthy) between subjects design for a beverage with importance of the product for consumers' self-esteem as a continuous moderator. Main dependent measures were mood; death-related thoughts; attitudes toward the ad; and purchase intentions. Across studies advertisements with a death reminder increased unconscious thoughts about death (Experiments 1-3), which, in turn, increased purchase intentions (Experiments 2 and 3). These effects occurred independent of mood, brand familiarity, product type, product relevance to self-esteem, and ad liking. Findings suggest that {\"}","key":"45878f29b4ee405488c133a1c20bdaa2","id":"45878f29b4ee405488c133a1c20bdaa2","bibbaseid":"anonymous-exploringkilleradsaterrormanagementaccountofdeathinadvertisements","role":"","urls":{},"metadata":{"authorlinks":{}},"downloads":0},"search_terms":["exploring","killer","ads","terror","management","account","death","advertisements"],"keywords":[],"authorIDs":[],"dataSources":["H6xuGqu5uQ6rXhdJ4","dJmTXpbSWWjnxatYT"]}