@misc{noauthor_how_2014,
	title = {How {Great} {UX} {Can} {Help} {Your} {Email} {Marketing}},
	url = {http://usabilitygeek.com/how-great-ux-can-help-email-marketing/},
	abstract = {Email marketing is a commonly used form of customer communication that gives high ROI. Here are some guidelines on improving its effectiveness via good UX},
	urldate = {2016-10-18},
	journal = {Usability Geek},
	month = may,
	year = {2014}
}

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