Infographic: The Engagement Engine. 00000Paper abstract bibtex When a consumer is moved to take action, we call that engagement. Prioritizing it is the surest way for marketers to keep their footing in today's rapidly shifting marketing landscape. It helps them mobilize fans, act quickly on insights and offer customers real value. And although each brand's Engagement Engine will look different, here we've laid out the nine components necessary to keep the machine well-oiled.
@misc{noauthor_infographic:_nodate,
title = {Infographic: {The} {Engagement} {Engine}},
shorttitle = {Infographic},
url = {https://www.thinkwithgoogle.com/infographics/build-your-engagement-engine-infographic.html},
abstract = {When a consumer is moved to take action, we call that engagement. Prioritizing it is the surest way for marketers to keep their footing in today's rapidly shifting marketing landscape. It helps them mobilize fans, act quickly on insights and offer customers real value. And although each brand's Engagement Engine will look different, here we've laid out the nine components necessary to keep the machine well-oiled.},
urldate = {2016-03-01TZ},
journal = {Think with Google},
note = {00000}
}
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