Landing Page Shoot-out: Short vs Long Landing Pages. August, 2013. Paper abstract bibtex Maybe you've heard about the age old debate between direct response copywriters: what’s better, the long sales letter or the short sales letter?The landing page is the new sales letter
@misc{noauthor_landing_2013,
title = {Landing {Page} {Shoot}-out: {Short} vs {Long} {Landing} {Pages}},
shorttitle = {Landing {Page} {Shoot}-out},
url = {https://landerapp.com/blog/landing-page-shoot-out-short-vs-long-landing-pages/},
abstract = {Maybe you've heard about the age old debate between direct response copywriters: what’s better, the long sales letter or the short sales letter?The landing page is the new sales letter},
urldate = {2016-12-03TZ},
journal = {Lander Blog},
month = aug,
year = {2013}
}
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