Multivariate landing page optimization. July, 2014. 00000 Page Version ID: 617443594
Paper abstract bibtex Multivariate landing page optimization (MVLPO) is a specific form of landing page optimization where multiple variations of visual elements (e.g., graphics, text) on a webpage are evaluated. For example, a given page may have k choices for the title, m choices for the featured image or graphic, and n choices for the company logo. This example yields k×m×n landing page configurations. The first application of an experimental design for MVLPO was performed by Moskowitz Jacobs Inc. in 1998 as a simulation/demonstration project for LEGO. MVLPO did not become a mainstream approach until 2003 or 2004. Multivariate landing page optimization can be executed in a live (production) environment, or through simulations and market research surveys.
@misc{noauthor_multivariate_2014,
title = {Multivariate landing page optimization},
copyright = {Creative Commons Attribution-ShareAlike License},
url = {https://en.wikipedia.org/w/index.php?title=Multivariate_landing_page_optimization&oldid=617443594},
abstract = {Multivariate landing page optimization (MVLPO) is a specific form of landing page optimization where multiple variations of visual elements (e.g., graphics, text) on a webpage are evaluated. For example, a given page may have k choices for the title, m choices for the featured image or graphic, and n choices for the company logo. This example yields k×m×n landing page configurations.
The first application of an experimental design for MVLPO was performed by Moskowitz Jacobs Inc. in 1998 as a simulation/demonstration project for LEGO. MVLPO did not become a mainstream approach until 2003 or 2004.
Multivariate landing page optimization can be executed in a live (production) environment, or through simulations and market research surveys.},
language = {en},
urldate = {2015-10-28TZ},
journal = {Wikipedia, the free encyclopedia},
month = jul,
year = {2014},
note = {00000
Page Version ID: 617443594}
}
Downloads: 0
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