@misc{noauthor_multivariate_2014,
	title = {Multivariate landing page optimization},
	copyright = {Creative Commons Attribution-ShareAlike License},
	url = {https://en.wikipedia.org/w/index.php?title=Multivariate_landing_page_optimization&oldid=617443594},
	abstract = {Multivariate landing page optimization (MVLPO) is a specific form of landing page optimization where multiple variations of visual elements (e.g., graphics, text) on a webpage are evaluated. For example, a given page may have k choices for the title, m choices for the featured image or graphic, and n choices for the company logo. This example yields k×m×n landing page configurations.
The first application of an experimental design for MVLPO was performed by Moskowitz Jacobs Inc. in 1998 as a simulation/demonstration project for LEGO. MVLPO did not become a mainstream approach until 2003 or 2004.
Multivariate landing page optimization can be executed in a live (production) environment, or through simulations and market research surveys.},
	language = {en},
	urldate = {2015-10-28TZ},
	journal = {Wikipedia, the free encyclopedia},
	month = jul,
	year = {2014},
	note = {00000 
Page Version ID: 617443594}
}

{"_id":"2HytST5YRDMghiLmJ","bibbaseid":"anonymous-multivariatelandingpageoptimization-2014","downloads":0,"creationDate":"2017-12-28T15:54:44.734Z","title":"Multivariate landing page optimization","author_short":null,"year":2014,"bibtype":"misc","biburl":"http://bibbase.org/zotero/nimdvir","bibdata":{"bibtype":"misc","type":"misc","title":"Multivariate landing page optimization","copyright":"Creative Commons Attribution-ShareAlike License","url":"https://en.wikipedia.org/w/index.php?title=Multivariate_landing_page_optimization&oldid=617443594","abstract":"Multivariate landing page optimization (MVLPO) is a specific form of landing page optimization where multiple variations of visual elements (e.g., graphics, text) on a webpage are evaluated. For example, a given page may have k choices for the title, m choices for the featured image or graphic, and n choices for the company logo. This example yields k×m×n landing page configurations. The first application of an experimental design for MVLPO was performed by Moskowitz Jacobs Inc. in 1998 as a simulation/demonstration project for LEGO. MVLPO did not become a mainstream approach until 2003 or 2004. Multivariate landing page optimization can be executed in a live (production) environment, or through simulations and market research surveys.","language":"en","urldate":"2015-10-28TZ","journal":"Wikipedia, the free encyclopedia","month":"July","year":"2014","note":"00000 Page Version ID: 617443594","bibtex":"@misc{noauthor_multivariate_2014,\n\ttitle = {Multivariate landing page optimization},\n\tcopyright = {Creative Commons Attribution-ShareAlike License},\n\turl = {https://en.wikipedia.org/w/index.php?title=Multivariate_landing_page_optimization&oldid=617443594},\n\tabstract = {Multivariate landing page optimization (MVLPO) is a specific form of landing page optimization where multiple variations of visual elements (e.g., graphics, text) on a webpage are evaluated. For example, a given page may have k choices for the title, m choices for the featured image or graphic, and n choices for the company logo. This example yields k×m×n landing page configurations.\nThe first application of an experimental design for MVLPO was performed by Moskowitz Jacobs Inc. in 1998 as a simulation/demonstration project for LEGO. MVLPO did not become a mainstream approach until 2003 or 2004.\nMultivariate landing page optimization can be executed in a live (production) environment, or through simulations and market research surveys.},\n\tlanguage = {en},\n\turldate = {2015-10-28TZ},\n\tjournal = {Wikipedia, the free encyclopedia},\n\tmonth = jul,\n\tyear = {2014},\n\tnote = {00000 \nPage Version ID: 617443594}\n}\n\n","key":"noauthor_multivariate_2014","id":"noauthor_multivariate_2014","bibbaseid":"anonymous-multivariatelandingpageoptimization-2014","urls":{"Paper":"https://en.wikipedia.org/w/index.php?title=Multivariate_landing_page_optimization&oldid=617443594"},"downloads":0,"html":""},"search_terms":["multivariate","landing","page","optimization"],"keywords":[],"authorIDs":[],"dataSources":["ciBwinN9Eq8RkHS8Q"]}