Effects of group pressure upon the modification and distortion of judgments. Asch, S. E. In Groups, leadership and men; research in human relations, pages 177–190. Carnegie Press, Pittsburgh, PA, 1951.
bibtex   
@InCollection{Asch1951,
  author    = {Asch, S. E.},
  booktitle = {Groups, leadership and men; research in human relations},
  publisher = {Carnegie Press},
  title     = {Effects of group pressure upon the modification and distortion of judgments},
  year      = {1951},
  address   = {Pittsburgh, PA},
  editor    = {H. Guetzkow},
  pages     = {177--190},
  comment   = {Veridical (not conforming) answers were given

* in 68% of trials (across participants)
* by 26% of the participants, who were not influenced by the majority at all. 

Bond1996: conformity depends on culture},
  file      = {:/Users/endress/Articles/social/1952-asch.pdf:PDF},
  groups    = {Inferences about social groups},
}

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