Visitors' values and environmental learning outcomes at wildlife attractions: Implications for interpretive practice. Ballantyne, R., Hughes, K., Lee, J., Packer, J., & Sneddon, J. Tourism Management, 64:190–201, February, 2018. doi abstract bibtex Wildlife tourism attractions, such as zoos and aquariums, are expected to play a major role in promoting environmental learning in society. This paper applies a refined version of Schwartz's (1992) Value Theory to develop a better understanding of zoo and aquarium visitors' personal values, and the impact of their values on their reflective engagement, learning, and self-reported changes in post-visit environmental behaviour. Findings revealed that personal values are related to post-visit environmental behaviour through the process of on-site reflective engagement. The findings highlight the importance of using a values-based approach to visitor interpretation, one that engages a broader range of visitors and enhances the impact of a wildlife tourism experience on visitors' environmental learning and post-visit behaviour.
@article{ballantyne_visitors_2018,
title = {Visitors' values and environmental learning outcomes at wildlife attractions: {Implications} for interpretive practice},
volume = {64},
issn = {0261-5177},
shorttitle = {Visitors' values and environmental learning outcomes at wildlife attractions},
doi = {10.1016/j.tourman.2017.07.015},
abstract = {Wildlife tourism attractions, such as zoos and aquariums, are expected to play a major role in promoting environmental learning in society. This paper applies a refined version of Schwartz's (1992) Value Theory to develop a better understanding of zoo and aquarium visitors' personal values, and the impact of their values on their reflective engagement, learning, and self-reported changes in post-visit environmental behaviour. Findings revealed that personal values are related to post-visit environmental behaviour through the process of on-site reflective engagement. The findings highlight the importance of using a values-based approach to visitor interpretation, one that engages a broader range of visitors and enhances the impact of a wildlife tourism experience on visitors' environmental learning and post-visit behaviour.},
urldate = {2019-06-08},
journal = {Tourism Management},
author = {Ballantyne, Roy and Hughes, Karen and Lee, Julie and Packer, Jan and Sneddon, Joanne},
month = feb,
year = {2018},
keywords = {Aquarium visitors, Conservation learning, Environmental behaviour, Environmental interpretation, Environmental learning, Schwartz Value Theory, Wildlife tourism, Zoo visitors},
pages = {190--201},
}
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This paper applies a refined version of Schwartz's (1992) Value Theory to develop a better understanding of zoo and aquarium visitors' personal values, and the impact of their values on their reflective engagement, learning, and self-reported changes in post-visit environmental behaviour. Findings revealed that personal values are related to post-visit environmental behaviour through the process of on-site reflective engagement. 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