Visitors’ memories of wildlife tourism: Implications for the design of powerful interpretive experiences. Ballantyne, R., Packer, J., & Sutherland, L. Tourism management, 32(4):770–779, 2011.
bibtex   
@article{ballantyne_visitors_2011,
	title = {Visitors’ memories of wildlife tourism: {Implications} for the design of powerful interpretive experiences},
	volume = {32},
	language = {en},
	number = {4},
	journal = {Tourism management},
	author = {Ballantyne, R. and Packer, J. and Sutherland, L.A.},
	year = {2011},
	pages = {770--779},
}

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