Principles of Behaviour Modification. Bandura, A. Holt, Rinehart & Winston, New York, 1969.
bibtex   
@book{Bandura1969,
  author    = {Albert Bandura},
  title     = {{Principles of Behaviour Modification}},
  year      = 1969,
  publisher = {Holt, Rinehart \& Winston},
  address   = {New York},
}

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