Data Mining of CRM Knowledge Bases for Effective Market Segmentation: A Conceptual Framework. Bang, J., Dholakia, N., Hamel, L., & Dholakia, R. R. In ICEIS (2), pages 335-342, 2004.
Data Mining of CRM Knowledge Bases for Effective Market Segmentation: A Conceptual Framework. [link]Paper  bibtex   
@inproceedings{conf/iceis/BangDHD04,
  added-at = {2004-06-02T00:00:00.000+0200},
  author = {Bang, Jounghae and Dholakia, Nikhilesh and Hamel, Lutz and Dholakia, Ruby Roy},
  biburl = {https://www.bibsonomy.org/bibtex/22fc0005dcb5409bb38b62929efafcf23/dblp},
  booktitle = {ICEIS (2)},
  date = {2004-06-02},
  description = {dblp},
  interhash = {00f6abbcd56b4e6d4c4f512cd38d45ee},
  intrahash = {2fc0005dcb5409bb38b62929efafcf23},
  keywords = {dblp},
  pages = {335-342},
  timestamp = {2004-06-02T00:00:00.000+0200},
  title = {Data Mining of CRM Knowledge Bases for Effective Market Segmentation: A Conceptual Framework.},
  url = {http://dblp.uni-trier.de/db/conf/iceis/iceis2004-2.html#BangDHD04},
  year = 2004
}

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