@article{bansal_innovation_nodate,
	title = {Innovation {Within} {Reach}},
	url = {http://opinionator.blogs.nytimes.com/2014/08/21/innovation-within-reach/},
	abstract = {The concept of “frugal innovation” presents the challenge of designing products specifically to meet the needs of the world’s poorest people.},
	urldate = {2016-05-27},
	journal = {Opinionator},
	author = {Bansal, Sarika}
}

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