A data mining application to deposit pricing: Main determinants and prediction models. Batmaz, İ., Danışoğlu, S., Yazıcı, C., & Kartal-Koç, E. Applied Soft Computing, 60:808-819, Elsevier, 11, 2017.
A data mining application to deposit pricing: Main determinants and prediction models [link]Website  abstract   bibtex   
This study provides unique empirical evidence regarding the determinants of deposit pricing by employing data mining methods and making use of proprietary data provided by a commercial bank. Results highlight the importance of taking into account customer- and account-specific characteristics in the determination of deposit rates. Contrary to existing evidence obtained from macro-level bank data, the customer-level data used in this study suggest that depositors with a multi-faceted and long-term relationship with the same bank seem to benefit from higher deposit rates as a reward for being a core depositor. The location of the customer is also shown to have a limited effect on the deposit rates.
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 month = {11},
 publisher = {Elsevier},
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 abstract = {This study provides unique empirical evidence regarding the determinants of deposit pricing by employing data mining methods and making use of proprietary data provided by a commercial bank. Results highlight the importance of taking into account customer- and account-specific characteristics in the determination of deposit rates. Contrary to existing evidence obtained from macro-level bank data, the customer-level data used in this study suggest that depositors with a multi-faceted and long-term relationship with the same bank seem to benefit from higher deposit rates as a reward for being a core depositor. The location of the customer is also shown to have a limited effect on the deposit rates.},
 bibtype = {article},
 author = {Batmaz, İnci and Danışoğlu, Seza and Yazıcı, Ceyda and Kartal-Koç, Elçin},
 journal = {Applied Soft Computing}
}

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