Selling the invisible: a field guide to modern marketing. Beckwith, H. Business Plus, New York, 2012. abstract bibtex A succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them.
@book{beckwith_selling_2012,
address = {New York},
title = {Selling the invisible: a field guide to modern marketing},
isbn = {0446672319 9780446672313},
shorttitle = {Selling the invisible},
abstract = {A succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them.},
language = {English},
publisher = {Business Plus},
author = {Beckwith, Harry},
year = {2012},
}
Downloads: 0
{"_id":{"_str":"5342aaf00e946d920a00308f"},"__v":1,"authorIDs":[],"author_short":["Beckwith, H."],"bibbaseid":"beckwith-sellingtheinvisibleafieldguidetomodernmarketing-2012","bibdata":{"bibtype":"book","type":"book","address":"New York","title":"Selling the invisible: a field guide to modern marketing","isbn":"0446672319 9780446672313","shorttitle":"Selling the invisible","abstract":"A succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them.","language":"English","publisher":"Business Plus","author":[{"propositions":[],"lastnames":["Beckwith"],"firstnames":["Harry"],"suffixes":[]}],"year":"2012","bibtex":"@book{beckwith_selling_2012,\n\taddress = {New York},\n\ttitle = {Selling the invisible: a field guide to modern marketing},\n\tisbn = {0446672319 9780446672313},\n\tshorttitle = {Selling the invisible},\n\tabstract = {A succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them.},\n\tlanguage = {English},\n\tpublisher = {Business Plus},\n\tauthor = {Beckwith, Harry},\n\tyear = {2012},\n}\n\n","author_short":["Beckwith, H."],"key":"beckwith_selling_2012","id":"beckwith_selling_2012","bibbaseid":"beckwith-sellingtheinvisibleafieldguidetomodernmarketing-2012","role":"author","urls":{},"metadata":{"authorlinks":{}}},"bibtype":"book","biburl":"http://bibbase.org/zotero/peter.baumgartner","downloads":0,"keywords":[],"search_terms":["selling","invisible","field","guide","modern","marketing","beckwith"],"title":"Selling the invisible: a field guide to modern marketing","year":2012,"dataSources":["MdtPMyTKrfcN5SgwY"]}