It Is Not Just About Competition with “Free”: Differences Between Content Formats in Consumer Preferences and Willingness to Pay. Berger, B., Matt, C., Steininger, D. M., & Hess, T. Journal of Management Information Systems, 32(3):105--128, July, 2015.
It Is Not Just About Competition with “Free”: Differences Between Content Formats in Consumer Preferences and Willingness to Pay [link]Paper  doi  bibtex   
@article{berger_it_2015,
	title = {It {Is} {Not} {Just} {About} {Competition} with “{Free}”: {Differences} {Between} {Content} {Formats} in {Consumer} {Preferences} and {Willingness} to {Pay}},
	volume = {32},
	issn = {0742-1222, 1557-928X},
	shorttitle = {It {Is} {Not} {Just} {About} {Competition} with “{Free}”},
	url = {http://www.tandfonline.com/doi/full/10.1080/07421222.2015.1095038},
	doi = {10.1080/07421222.2015.1095038},
	language = {en},
	number = {3},
	urldate = {2015-12-17TZ},
	journal = {Journal of Management Information Systems},
	author = {Berger, Benedikt and Matt, Christian and Steininger, Dennis M. and Hess, Thomas},
	month = jul,
	year = {2015},
	pages = {105--128}
}

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