Shapley Meets Uniform: An Axiomatic Framework for Attribution in Online Advertising. Besbes, O., Désir, A., Goyal, V., Iyengar, G., & Singal, R. In Liu, L., White, R. W., Mantrach, A., Silvestri, F., McAuley, J. J., Baeza-Yates, R., & Zia, L., editors, WWW, pages 1713-1723, 2019. ACM.
Shapley Meets Uniform: An Axiomatic Framework for Attribution in Online Advertising. [link]Link  Shapley Meets Uniform: An Axiomatic Framework for Attribution in Online Advertising. [link]Paper  bibtex   
@inproceedings{conf/www/BesbesDGIS19,
  added-at = {2019-05-16T00:00:00.000+0200},
  author = {Besbes, Omar and Désir, Antoine and Goyal, Vineet and Iyengar, Garud and Singal, Raghav},
  biburl = {https://www.bibsonomy.org/bibtex/24feb64ff31eb7da81fa8c040c08ae25e/dblp},
  booktitle = {WWW},
  crossref = {conf/www/2019},
  editor = {Liu, Ling and White, Ryen W. and Mantrach, Amin and Silvestri, Fabrizio and McAuley, Julian J. and Baeza-Yates, Ricardo and Zia, Leila},
  ee = {https://doi.org/10.1145/3308558.3313731},
  interhash = {7aaef4318c88dbebea9985109863c2c5},
  intrahash = {4feb64ff31eb7da81fa8c040c08ae25e},
  isbn = {978-1-4503-6674-8},
  keywords = {dblp},
  pages = {1713-1723},
  publisher = {ACM},
  timestamp = {2019-09-24T11:43:28.000+0200},
  title = {Shapley Meets Uniform: An Axiomatic Framework for Attribution in Online Advertising.},
  url = {http://dblp.uni-trier.de/db/conf/www/www2019.html#BesbesDGIS19},
  year = 2019
}

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