@article{bettman_memory_1979,
	title = {Memory factors in consumer choice: {A} review},
	shorttitle = {Memory factors in consumer choice},
	url = {http://www.jstor.org/stable/1250740},
	urldate = {2014-11-13},
	journal = {The Journal of Marketing},
	author = {Bettman, James R.},
	year = {1979},
	pages = {37--53},
}

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