A Theory of Fads, Fashion, Custom and Cultural Change as Informational Cascades. Bikhchandani, S., Hirshleifer, D., & Welch, I. Journal of Political Economy, 100(5):992--1026, 1992.
bibtex   
@article{bikhchandani_theory_1992,
	title = {A {Theory} of {Fads}, {Fashion}, {Custom} and {Cultural} {Change} as {Informational} {Cascades}},
	volume = {100},
	number = {5},
	journal = {Journal of Political Economy},
	author = {Bikhchandani, S. and Hirshleifer, D. and Welch, I.},
	year = {1992},
	pages = {992--1026}
}
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