@incollection{birch2012use,
  title={The use of public opinion research by government: insights from American and Canadian research},
  author={Birch, Lisa and Petry, Fran{\c{c}}ois},
  booktitle={Routledge Handbook of Political Marketing},
  pages={352--363},
  year={2012},
  publisher={Routledge}
}

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