@inproceedings{Borgs-et-al06:Bid,
  author =       {Christian Borgs and Jennifer Chayes and Omid Etesami and
                  Nicole Immorlica and Kamal Jain and Mohammad Mahdian},
  title =        {Bid optimization in online advertisement auctions},
  booktitle =    {Workshop on Sponsored Search Auctions},
  year =         2006
}

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