@inproceedings{kim_japans_2006,
	title = {Japan's {Growing} {Cultural} {Power}: {The} {Example} of {Manga} in {France}},
	abstract = {This paper is an attempt to analyse the success of manga on the international market of cultural goods in the same way as the success of any other commercial product, with special mention to the case of France. Manga appeared in a very specific cultural and historical context (defeated and A-bombed Japan), and it comes from a country whose cultural influence used to be very limited. And yet, manga is becoming a global cultural product. How was it possible? To explain it, this paper uses an "economics-based" approach, based on 1) an analysis of manga as a mass-manufactured product and 2) the concept of "pure pleasure product" as "empty form" that can be used by the consumers in many different ways according to their individual needs. I argue that the success of manga is based on decisive comparative advantages against its international competitors – American comics and French bande dessinée – in both respects.},
	publisher = {The Executive Agency for Culture Cities, The Ministry of Culture \& Tourism},
	author = {Bouissou, Jean-Marie},
	editor = {Kim, Shin Dong and Lee, Mi Young},
	month = oct,
	year = {2006},
	pages = {225--241}
}

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