Influence strategies in marketing channels: measures and use in different relationship structures. Boyle, B., Dwyer, F. R., Robicheaux, R. A., & Simpson, J. T. J. Marketing Res., JSTOR, 1992.
bibtex   
@Article{SCC.Boyle.Dwyer.ea1992,
  author    = {Boyle, B. and Dwyer, F. R. and Robicheaux, R. A. and Simpson, J. T.},
  title     = {Influence strategies in marketing channels: measures and use in different relationship structures},
  journal   = {J. Marketing Res.},
  year      = {1992},
  pages     = {462--473},
  publisher = {JSTOR},
  timestamp = {2015-01-01},
}
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