Influence strategies in marketing channels: measures and use in different relationship structures. Boyle, B., Dwyer, F. R., Robicheaux, R. A., & Simpson, J. T. J. Marketing Res., JSTOR, 1992. bibtex @Article{SCC.Boyle.Dwyer.ea1992,
author = {Boyle, B. and Dwyer, F. R. and Robicheaux, R. A. and Simpson, J. T.},
title = {Influence strategies in marketing channels: measures and use in different relationship structures},
journal = {J. Marketing Res.},
year = {1992},
pages = {462--473},
publisher = {JSTOR},
timestamp = {2015-01-01},
}
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