Paper  bibtex   

@article{bradach_scaling_nodate,
	title = {Scaling {Impact}: {How} to get 100X the results with 2X the organization},
	url = {http://ssir.org/images/articles/2010SU_FirstPerson_Bradach_New.pdf},
	number = {Summer 2010},
	urldate = {2016-05-27TZ},
	journal = {Stanford Social Innovation Review},
	author = {Bradach, Jeffrey},
	keywords = {SSIR, scaling},
	pages = {27--28}
}