The priority heuristic: Making choices without trade-offs. Brandstatter, E, Gigerenzer, G, & Hertwig, R Psychological Review, 2006.
The priority heuristic: Making choices without trade-offs [link]Paper  abstract   bibtex   
To account for evidence at variance with expected utility, the authors generalize the framework of and from inferences to preferences.
@article{Brandstatter:2006p3587,
  abstract = { To account for evidence at variance with expected utility, the authors generalize the framework of  and   from inferences to preferences. },
  added-at = {2009-05-14T02:56:30.000+0200},
  author = {Brandstatter, E and Gigerenzer, G and Hertwig, R},
  biburl = {https://www.bibsonomy.org/bibtex/2143dc928b9188d03a0c0570de88eb161/darkmatter},
  date-added = {2009-05-09 02:20:31 +0200},
  date-modified = {2009-05-09 02:20:31 +0200},
  interhash = {0af18c1fcbf99101efa7f8a0ca81d724},
  intrahash = {143dc928b9188d03a0c0570de88eb161},
  journal = {Psychological Review},
  keywords = {imported},
  month = Jan,
  pmid = {1216667866245074606related:ro4rafp44hAJ},
  rating = {0},
  timestamp = {2009-05-14T02:56:31.000+0200},
  title = {The priority heuristic: Making choices without trade-offs},
  uri = {papers://B3A285F5-580C-4264-92DA-60ED4289CFF4/Paper/p46},
  url = {http://content.apa.org/journals/rev/113/2/409.html},
  year = 2006
}

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