Cradle to Cradle. Braungart, W. M. undefined & Michael 2012. abstract bibtex McDonough, an architect and Michael Braungart, a chemist is a seemingly utopian concept that challenges our current design principles and the ‘cradle to grave’ manufacturing models. The book is not just a commentary or an outcry on our present day design deficiencies and manufacturing externalities. It goes beyond that by laying out new remedial design principles, guidelines and even a case study to show that is more rooted in reality than it is in its utopian ideologies. The physical book design in itself quite novel. Rather than using paper from wood pulp or cotton fiber, it uses synthetic paper made from plastic resins and inorganic fillers. Apart from being waterproof, durable and recyclable, it also serves as a “technical nutrient”: one which can be broken down and circulated indefinitely in industrial cycles. This is the ‘Cradle to Cradle’ concept in action, where design enables an alternate upcycle-able material thus relieving precious trees from performing a diminutive role as a raw material for paper.
@book{braungart_cradle_2012,
title = {Cradle to {Cradle}},
abstract = {McDonough, an architect and Michael Braungart, a chemist is a seemingly utopian concept that challenges our current design principles and the ‘cradle to grave’ manufacturing models. The book is not just a commentary or an outcry on our present day design deficiencies and manufacturing externalities. It goes beyond that by laying out new remedial design principles, guidelines and even a case study to show that is more rooted in reality than it is in its utopian ideologies. The physical book design in itself quite novel. Rather than using paper from wood pulp or cotton fiber, it uses synthetic paper made from plastic resins and inorganic fillers. Apart from being waterproof, durable and recyclable, it also serves as a “technical nutrient”: one which can be broken down and circulated indefinitely in industrial cycles. This is the ‘Cradle to Cradle’ concept in action, where design enables an alternate upcycle-able material thus relieving precious trees from performing a diminutive role as a raw material for paper.},
author = {Braungart, William McDonough {and} Michael},
year = {2012},
keywords = {starter},
}
Downloads: 0
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