@incollection{bray2017,
    author      = {Bray, MA and Carpenter, A; Imaging Platform, Broad Institute of MIT and Harvard},
    title       = {Advanced Assay Development Guidelines for Image-Based High Content Screening and Analysis},
    booktitle   = {Assay Guidance Manual},
    editor      = {Markossian, S and Grossman, A and Brimacombe, K and others},
    publisher   = {Eli Lilly \& Company and the National Center for Advancing Translational Sciences},
    year        = {2004--},
    month       = {Jul 8},
    url         = {https://www.ncbi.nlm.nih.gov/books/NBK126174/}
}

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