Attitudes, subjective norms and perception of behavioural control as predictors of sun-related behaviour in Swedish adults. Bränström, R., Ullén, H., & Brandberg, Y. Preventive Medicine, 39(5):992--999, November, 2004.
doi  abstract   bibtex   
Background. Exposure to ultraviolet (UV) radiation is the major preventable cause of skin cancer. The aim of this study was to investigate the explanatory value of attitudes, subjective norms and perceived behavioural control on behaviours related to UV exposure. Method. A random population-based sample (n = 1752, 18–37 years of age) in the Stockholm County, Sweden, answered a questionnaire with items on sun related behaviours and beliefs. The items concerned issues influenced by the Theory of Planned Behaviour, that is, attitudes, subjective norms and perceived behavioural control. Logistic regression analysis was used to examine the associations between behaviours and beliefs. Results. Positive attitudes towards being tanned and being in the sun were both strongly associated with time spent in the sun, intentional tanning, sunbed use, going on vacation to a sunny resort, intention to decrease sunbathing and use of protection against the sun. Perceiving sunbathing as risky was associated with using different ways to protect and intending to reduce sun exposure. Having people around oneself who frequently sunbathe was related to intentional tanning and vacations to sunny resorts. Finally, perceived behavioural control was associated with use of sunscreen and use of other ways to protect from the sun among women. Conclusion. The study identified factors on which primary preventive interventions towards decreasing sun exposure should be focused. D 2004 The Institute For Cancer Prevention and Elsevier Inc. All rights reserved. Keywords: Sunbathing; Sunbed use; Sun protection; Skin cancer; The Theory of Planned Behaviour
@article{branstrom_attitudes_2004,
	title = {Attitudes, subjective norms and perception of behavioural control as
predictors of sun-related behaviour in {Swedish} adults},
	volume = {39},
	issn = {0091-7435},
	doi = {10.1016/j.ypmed.2004.04.004},
	abstract = {Background. Exposure to ultraviolet (UV) radiation is the major preventable cause of skin cancer. The aim of this study was to investigate
the explanatory value of attitudes, subjective norms and perceived behavioural control on behaviours related to UV exposure.
Method. A random population-based sample (n = 1752, 18–37 years of age) in the Stockholm County, Sweden, answered a questionnaire
with items on sun related behaviours and beliefs. The items concerned issues influenced by the Theory of Planned Behaviour, that is,
attitudes, subjective norms and perceived behavioural control. Logistic regression analysis was used to examine the associations between
behaviours and beliefs.
Results. Positive attitudes towards being tanned and being in the sun were both strongly associated with time spent in the sun, intentional
tanning, sunbed use, going on vacation to a sunny resort, intention to decrease sunbathing and use of protection against the sun. Perceiving
sunbathing as risky was associated with using different ways to protect and intending to reduce sun exposure. Having people around oneself
who frequently sunbathe was related to intentional tanning and vacations to sunny resorts. Finally, perceived behavioural control was
associated with use of sunscreen and use of other ways to protect from the sun among women.
Conclusion. The study identified factors on which primary preventive interventions towards decreasing sun exposure should be focused.
D 2004 The Institute For Cancer Prevention and Elsevier Inc. All rights reserved.
Keywords: Sunbathing; Sunbed use; Sun protection; Skin cancer; The Theory of Planned Behaviour},
	number = {5},
	journal = {Preventive Medicine},
	author = {Bränström, Richard and Ullén, Henrik and Brandberg, Yvonne},
	month = nov,
	year = {2004},
	pages = {992--999}
}

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