The Warden Attitude: An Investigation of the Value of Interaction with Everyday Wildlife. Brock, M., Perino, G., & Sugden, R. Environmental and Resource Economics, 67(1):127–155, 2017.
The Warden Attitude: An Investigation of the Value of Interaction with Everyday Wildlife [pdf]Paper  doi  abstract   bibtex   
Using a discrete choice experiment, we elicit valuations of engagement with ‘everyday wildlife’ through feeding garden birds. We find that bird-feeding is primarily but not exclusively motivated by the direct consumption value of interaction with wildlife. The implicit valuations given to different species suggest that people prefer birds that have aesthetic appeal and that evoke human feelings of protectiveness. These findings suggest that people derive wellbeing by adopting a warden-like role towards ‘their’ wildlife. We test for external validity by conducting a hedonic analysis of sales of bird food. We discuss some policy implications of the existence of warden attitudes. © 2015, Springer Science+Business Media Dordrecht.

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